The Social Media – Protecting Associations from Themselves
An association executive has tremendous power. He or she does not only speak for themselves, but often for the entire organization. Twitter, Facebook and other social media tools are great for keeping us connected. However, the social media is far from private. This is especially true of materials that have even been re-tweeted that contain insensitive, violent, explicit, highly political, bullying or otherwise controversial content.
This program will teach association executives on ethical considerations relating to the following important social media issues:
- Proper handling of the social media, especially when confronted with negativity.
- 7 cases where it is best for associations to “put down the device or computer” and not to respond.
- Cases where you must ethically respond.
- The future of social media and how it will affect sports associations and conferences.
We are pleased to introduce issues relevant to your organization and to discuss the challenges and opportunities these issues may bring. Please contact us with any questions or requests.
